openbidx
Programmatic engineering & revenue operations Web / In-app / CTV Published worldwide

Yield is an engineering problem.

Openbidx designs, builds and operates programmatic infrastructure for publishers and media companies — custom adtech software, yield management, architecture, reporting and full ad operations.

Talk to us Rate card
Client roster —
What we doSEC. 01

Four disciplines, one goal: more revenue per impression.

Most publishers lose revenue in the gaps between tools, vendors and teams. We close those gaps with engineering and daily operations.

No. 01

Adtech Software

Custom ad serving tools, VAST infrastructure, Prebid wrappers and internal tooling — designed around your stack, not a vendor's roadmap.
In briefAd serving & VAST tooling · Prebid wrapper builds · tag management · dashboards, alerting and automation · API integrations with SSPs and reporting sources.
No. 02

Yield Management

Floor pricing, demand mix, refresh logic and A/B testing run continuously. Yield is an operations discipline, not a one-time setup.
In briefDynamic floor strategy · bidder selection & timeout tuning · refresh and viewability optimization · continuous A/B testing · seasonal yield planning.
No. 03

Architecture & Reporting

Stack audits, GAM and header bidding architecture, server-side setups, and unified reporting that reconciles every source into one truth.
In briefFull stack audits · GAM restructuring · client- and server-side header bidding · consent architecture · unified revenue reporting & discrepancy control.
No. 04

Ad Operations

Trafficking, campaign management, creative QA, troubleshooting and demand partner management — handled end to end.
In briefCampaign trafficking · creative QA & bad-ad monitoring · delivery debugging (tags, macros, VAST errors) · partner onboarding · documented playbooks.

Full specifications on the services rate card.

CoverageSEC. 02
Fig. 01 — The market we serve

Every channel where an auction runs.

We work across the full programmatic landscape — on the supply side, on your side of the table.

Who we work with
Web publishers/App & game developers/CTV & OTT broadcasters/Ad networks & SSPs/Media groups
Formats & channels
Display/Video · VAST/In-app/CTV & OTT/Native/Audio
The ledgerSEC. 03

Engineers who understand revenue. Operators who understand code.

+20–40%
typical programmatic revenue uplift after a full yield engagement
<2%
target reporting discrepancy across demand sources
3
channels covered end to end — web, in-app and CTV
Daily
monitoring cadence — yield is managed every day, not every quarter
ProcedureSEC. 04
Fig. 02 — Method of work

From audit to always-on operations.

A structured path — and you can stop at any step and keep everything we built.

STEP 01

Audit

We map your current stack, demand mix, reporting and revenue leaks. You get a written findings report with a prioritized action plan.

STEP 02

Architecture

We design the target setup: ad server structure, header bidding, server-side connections, consent flow and measurement.

STEP 03

Build

Our engineers implement the stack and custom tooling, with clean handover documentation your team keeps.

STEP 04

Operate

We run daily yield management, ad ops and reporting — or train your team to take over completely.

Not sure where the revenue is leaking?

Start with a stack audit. We will tell you exactly what to fix and in what order.

Request an audit